I’m a huge fan of Groupon. I often purchase gifts for friends based on the daily emails I receive. Today however I’m going to pick on them for a mistake that was made 4 hours ago and has yet to be corrected. The Groupon today was for a dry-cleaners … I mean pizza place…. wait I’m still confused. Read the email for yourself and you will clearly see that the content of the email doesn’t match the heading or the actual offer.

Mistakes happen but most can be prevented. Next time you send out an email blast take 5 minutes to reread before hitting send. That 5 minutes could save you from a problem that will take more time to fix than it would have taken you to just proof your work in the first place.

Remember not all mistakes can be prevented. Own your mistakes and you can often times create an even more loyal set of followers.

Hopefully Groupon apologizes to their readers and the businesses that they have let down later today in order to keep their loyal fan base engaged.